A recent online campaign for Chen's restaurant went live on shelbystar.com. The online banner campaign features an ad in the leaderboard position of our website. This is the horizontal ad space across the top of each page.
This campaign is dayparted to appear the hours leading up to and through lunch. So far the campaign is producing a tremendous response. When the leaderboard ad is clicked, a landing page appears listing the daily lunch buffet menu.
As of this afternoon:
12,000 impressions so far
222 clickthroughs
1.80% clickthrough (CTR)
CTR stands for click through rate. The national average for click through rates is .2% so you can see that this campaign is blowing away the national average on response.
I know the ad is working because I've personally made the decision to eat Chen's buffet twice since the campaign went live! Seeing the ad makes me hungry, and looking at the daily menu list helps make my decision to visit that much easier!
For information on how you can have a successful online campaign that will make shelbystar.com readers hungry for your business, give me a call or drop me an email.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment